Marketing Strategy Recommendation Essays - Marketing, Business

Marketing Strategy Recommendation Essays - Marketing, Business Marketing Strategy Recommendation Name Professor course Date Marketing Strategy Recommendation Reed supermarkets seems to be experiencing a new wave of competitors which is a problem that needs to be addressed. In this essay, I am going to provide marketing strategies recommendations which would help Reed supermarkets from this challenge. The marketing strategies recommendations are discussed below. The first thing for Reed supermarkets to do is to partner with their friends in the business. There are many marketing partnerships benefits which help in pushing a marketing campaign. For businesses, when they collaborate with other businesses, they tend into delivering better content(Ferell 218). To add on this, marketing partnerships are seen as cheaper in increasing, exposing business brand to a new market and bring success more quickly. Another marketing strategy recommendation which Reed supermarkets should factor in is that they should embrace user generated content. According to one survey which was conducted of 839 millennials, it showed that they spend approximately 5.4 hours in a day with the content created by their peers. This has represented a 30 percent of their total time in media and has been rivalled only of the traditional types of media while being combined that is television, radio, and print at 33 percent. You can be able into achieving this through having customers into sharing personal stories, exchanging their ideas, give them the tools for making an advertisement for you or through humour(Ferell 210). In the marketing strategies recommendations to help out Reed supermarkets, they should also help customers to solving their problems. As it was perfectly stated by Hubspot that one is in business for the reason of providing solutions to their customers or their clients. Some ways in which one can help customers into solving their problems is through responding or listening to your community, or in creating tools or applications which resolve a problem, giving exclusive offers which make customers lives easier and through creating how to content. The business should also create some campaigns just like Orca Chevrolet did which is located in Brazil(Ferell 218). The company partnered with local tow company and they were able to rescue stranded drivers in arriving in new Orca. Not only did they save the day but they were also able to help in giving drivers chance into test driving the car. In the marketing strategies recommendations to help out Reed supermarkets, they should allow the customers to interact. No matter the service or the product which one is offering, their customers want to interact with ones company, or the very least of other customers. An example is AMC, which created an online tool which allowed you the man made yourself(Ferell 220). Small business owners are connected by the American Express to each other and to some helpful resources by its open forum. Another marketing strategy recommendation which Reed supermarkets should employ is to experiment with the new channels and platforms. Business should not hesitate in trying out some new channels and platforms into promoting your brand. As the editor of chief Content officer magazine, Clare McDermott, who is the owner of Solo Portfolio, he points out that on the Content Marketing Institute, that the Fours seasons that they introduced the Pin.Pack.Go program to Pinterest(Ferell 230). This first campaign of the industry, he helped in allowing guests into co-curate customer travel itinerary by a Pinterest board. In conclusion, these marketing strategy recommendation when employed by Reed supermarkets would help in solving their problem. Other marketing strategies would involve; allowing your customers to be your biggest brand advocates and champions; and not forgetting the existing customers though its still important in obtaining new customers(Ferell 230). Work cited: Ferell O., Marketing Strategy, Cengage Learning, 2012.

A Taste of Honey Essay Example for Free (#3)

A Taste of Honey Essay ? In a ‘normal’ mother-daughter relationship a mother’s part is to provide love and affection all the time. A mother should provide this love and affection even more when the daughter is feeling depressed and down in the dumps. A ‘normal’ mother should care for her daughter when she is ill and nurse her back to full health. She should give her daughter advice when problems come up and her get through the problem by helping to come up with a solution. A mother should guide her daughter through life and prepare her for its challenges. A mother should learn from her mistakes and ensure that her daughter doesn’t make the same mistakes. A mother should provide stability for her daughter. She should do this by giving her a good home in one place, by providing food and doing things like washing clothes for her. A mother should ensure that her daughter gets a good standard of education. She should encourage her daughter in everything she does and push her so that she achieves it to the highest standard. A mother should teach her daughter the differences between right and wrong so that it will give her a chance to build up her own set of principles in life. The most important thing a mother should do is give her daughter unconditional love and sacrifice her pleasure for the sake of her child. The daughter’s part in a ‘normal’ mother-daughter relationship is to have respect for her mother and to not do things like calling her by her first name. A daughter should not take her mother for granted and should help her with the housework as much as possible. A daughter should take care of her mother when she is ill. At the start of the play Helen and Jo have just moved into a new flat. Immediately we see that Jo has a lack of respect for her mother, Helen. I know this because Jo calls her by her by her first name. We see that Helen doesn’t care about Jo’s well being and whether she’s hurt or not. I know this because Jo wants to put a scarf around an unshaded light bulb and Helen just sits by and watches her burn her hand. JO: Can I have that chair, Helen? (Jo takes chair from Helen, stands on it and wraps her scarf round light bulb – burning herself in the process) There are many examples of Helen not caring including the time when Jo wants to turn on the gas stove but she is afraid she will cause a gas explosion. Helen doesn’t come and help her like a ‘normal’ mother would but just gives her a stupid piece of advice. HELEN: Turn them all. You’re bound to find the right one In the play we also see that Helen is not teaching Jo the basic rights and wrongs of life. For example when Jo tells Helen that she has stolen some bulbs she doesn’t tell her off like any ‘normal’ mother would but she condones it. HELEN: Where did you get those bulbs? JO: the Park. The gardener had just planted about two hundred. I didn’t think he’d miss half HELEN: That’s the way to do things. Helen doesn’t care what Jo does with her life and whether she gets proper education or not. For example when Jo tells Helen she is going to leave school, Helen just tells her to do what she likes. HELEN: it’s your life. Ruin it your own way. A ‘normal’ mother would have tried to persuade her daughter to finish school and get good qualifications. When Helen recognises Jo’s talent as an artist she just gives her daughter a backhanded compliment, whereas a normal mother would praise her and push her to go to art school. HELEN: I didn’t know I had such a talented daughter. Look JO: I’m not just talented. I’m geniused HELEN: I think I’ll hang this on the wall somewhere. Now The above quote gives me the impression that Helen maybe wants to encourage her but doesn’t know how to. Helen has provided no stability in Jo’s life. Jo was always moving houses and schools. JO: Too many schools and too many different places. This was because Helen was always running away from one of her fancy men. JO: Why did we have to come here anyway? We were HELEN: I was fed up with the other place JO: You mean you were running away from somebody Helen is a bad influence on Jo and does not act appropriately in front of her. When Peter arrives she allows him to make sexual advances towards her and doesn’t really do anything to stop it. PETER: Aren’t you wearing your girdle? HELEN: Well you certainly liberate something in me and it definitely ain’t maternal instincts. A ‘normal’ mother would do this sort of thing in private without the presence of her daughter. Another example of Helen being a bad influence on Jo is when she encourages Jo to drink. When Jo refuses Helen almost tries to force it down her. HELEN: †¦have some of this if you’re cold A ‘normal’ mother wouldn’t force her 15-year-old daughter to drink. Helen doesn’t sacrifice her pleasure for Jo. For example she always throws Jo out of bed, every time one of her fancy men comes. JO: You should have asked him to stay. It wouldn’t be the first time I’ve been thrown out of bed to A ‘normal’ mother would go somewhere else. Another example of this is when Helen decides to go to Blackpool with Peter for the weekend. She just leaves Jo to fend for herself with only a quid to live on. HELEN: Can you give us a quid, Peter? I’d better leave her some money. We might decide to make a weekend of it and she can’t just live on grass Jo is very insecure and is afraid of the dark. JO: I’m not frightened of the darkness outside. It’s the darkness inside houses I don’t like This is probably because Helen left her alone a lot of times since she was a child. Jo is very possessive about her mother. JO: You leave me alone. And leave my mother alone As I said at the start of the essay about Jo not having any respect for Helen, Helen also doesn’t have any respect for her daughter as she calls her names like a whore. HELEN: You know what they’ve been calling you round here? Jo craves her mother’s love and affection throughout the play and for most of the time she doesn’t get it. Helen directs her love and affection to her fancy men and not to Jo, leaving her jealous. HELEN: Can’t bear to see me being affectionate with JO: You’ve certainly never been affectionate with me. You have seen in the above examples about how Helen is not a good mother but Jo is not completely innocent. There are examples of Jo often trying to spite her mother deliberately and annoying her. One example is when she makes her mother’s coffee as weak as she can, as she knows she likes it strong. PETER: What sort of coffee is this anyway? It an hardly HELEN: She always does that. Makes it as weak as she can Between Helen and Jo there are sometimes fleeting moments of affection shared. An example of Helen caring is when Jo tells her mother that she is getting married at her age. Helen tells Jo that she should learn from her mistakes and not ruin her life by getting married. HELEN: Oh Jo, you’re only a kid. Why don’t you learn from my mistakes? It takes half your life to learn from your own. This is one of the few moments in the play where Helen is acting like a proper mother and giving the advice that she should give. When Helen and Jo are having this conversation they are at the point of having a heart to heart when they suddenly start having the normal banter that they do. This has happened often in the play and it gives me the impression that they can’t communicate with each other properly and can’t talk about their feelings openly. Throughout the play Helen often refers to Jo as ‘she’ as if there is a third person in the room. Helen most often does this when she is frustrated with Jo. At a point in the play when Helen is arguing with Jo and is really fed up with her, she says†¦ HELEN: You’re asking for a bloody good hiding, lady. Just be careful. Oh she’d drive you out of your mind A ‘normal’ mother would talk to her daughter directly. Helen and Jo often have conversations a ‘normal’ mother and daughter wouldn’t talk about. They talk about things like sex. For example†¦ JO: He was thin, weak-chinned, with a funny turned HELEN: It wasn’t the nose I was interested in. When Helen and Jo are in the same room together the atmosphere is always fraught and the pair are always making sarcastic comments to each other. For example†¦ HELEN: Do I look all right? Pass me my fur. Oh my fur, JO I bet somebody’s missing their cat. Helen has never given a second thought to Jo. As soon as a better offer comes along she would take off and leave Jo alone. This comes true when she gets married to Peter as she just leaves to go to live with Peter leaving Jo with no money and no support. Jo is all alone. In the time that Helen is away Jo becomes pregnant. The boy is gone and she needs someone to look after her properly. She finds that someone when she meets Geoff. He is a homosexual boy and he looks after Jo throughout most of her pregnancy. In other words he became a mother figure to Jo. He did all the things Helen should have done like the cooking, cleaning and teaching her things about the pregnancy. When Helen comes back she gets rid of Geoff. So as always a really good thing in Jo’s life has been short-lived and she is right back to where she started. Helen comes back because Peter has ‘chucked’ her out. She has nowhere to go. This gives me the impression that Helen only sees Jo as a convenience. In conclusion this assignment proves that Helen and Jo have an abnormal mother-daughter relationship. There is a lack of respect between the pair and they can’t communicate properly. They can’t express their feelings towards each other even though deep down they do love each other. The assignment proves that that Helen is not a good mother and doesn’t know any parenting skills. It also proves that Jo is a neglected daughter who craves her mother’s love and affection. Having said that, Helen is not a completely bad mother and has given her daughter worthwhile advice sometimes and Jo has done some bad things to her mother sometimes. The title of the play is ‘A TASTE OF HONEY’ and it means a little bit of sweetness in life. In the play Helen and Jo have ‘A TASTE OF HONEY’ in their life. Helen got it from Peter. Jo got it from the boy and Geoff. It was short-lived and they ended up right back to where they started. I thought that ‘A TASTE OF HONEY’ an interesting play and was quite sad reading about a daughter who was rejected for most of her life and a mother who didn’t know how to be a good parent. A Taste of Honey. (2017, Oct 15).

Illegal Immigration Essay Example | Topics and Well Written Essays - 750 words - 1

Illegal Immigration - Essay Example Illegal or undocumented immigration elevates a number of concerns related to public rights. During 1990s, it so happened that public confrontations had come up that had focus on the status of the illegal immigrants. Poor financial circumstances in Mexico and military aggression in Central America had led the populations of these areas to immigrate to regions like California, Arizona, and Texas. Anti-immigrant reactions had developed in these areas. In order to discourage the entry of illegal immigrants, the voters of California had passed the Proposition 187, which would bring to an end public social service to them. The services terminated included schooling, food aid, and medicinal care. However the legislation was instantaneously confronted by the court system. Although the proposition was a beginning to limit the services to illegal immigrants, the measure was killed by arguments that arose against the legislation citing the civil rights of education and food facilities. Thus thi s led to a crisis as human sentiments would not accept such illegal activities within their country. (Segal, 117-118). The majority of illegal immigrants who enter a country without any authorization are in general not eligible for welfare grants. However, certain social services and health care programs are available to illegal immigrants as well. Health care services to small children or poor people are provided to all immigrants, be they legal, or illegal. Public education is also another service that is provided irrespective of the child being an illegal immigrant. A country like the United States has no identity card system which makes documentation of individuals difficult. However, various laws are amended that intend to exclude several social services to those individuals who do not form part of the legal documented system of a country. Elimination of supposed illegal students from schools or colleges has been tried in the country. However, not only did this policy face challenges from the court, but this led to individuals creating false documentations to prove that are legal citizens of the country. (Ono & Sloop, 170-172). The use of several social services also leads to huge losses of funds. If services could be denied to people who are unable to produce legal documents of their citizenship in a country, then much of the country’s funds could be saved. Moreover, much of the funds are lost in the verification processes that are required to verify such immigrants. The medical services that are provided are also funding huge amounts, irrespective of the fact whether a citizen is legally or illegally settled, especially small children and pregnant women are always given special care. Basic food and medical services are also provided to poor residents who do not have any insurance or are not covered by any other program. Naturally, denying such services to illegal immigrants would provide huge savings on the part of the government funds. (Ono & Sloop, 170-173). Conclusion: Illegal immigration evidently has defects. Ongoing high levels of

Qunatitative Decisions in Business Essay Example | Topics and Well Written Essays - 1500 words

Qunatitative Decisions in Business - Essay Example All of these topics are related to quantitative decisions in business. Plan. Problems are the groundwork of modeling that is why understanding and identifying problems are necessary before commencing with a plan. If problems are already at hand, then relevant data should also be gathered together. These two elements are needed in the formulation of spreadsheets model and in doing some calculations by hand. This initial calculation will give a background of results to be followed by second hand calculations for a checking of results, and finally the sketching of spreadsheets layout before entering the various elements. Build. After the planning stage is the building of spreadsheet model, wherein the sketch layout is moved into the new worksheet in Excel for finalization. Always start with a small version and thoroughly examined the model if the logic are working accurately before expanding to a full-scale model. Test. The manageable version of the model is being tested to determine the accuracy of results. If ever there are major problems along the way like the giving of unexpected results or the changing of values, all of these can be easily corrected because of the model’s manageable size. Build. The process of building and testing often moves back and forth especially if errors occur several times. If the testing of the small version of model verifies accuracy then it is time to build a much larger spreadsheet. There could only be a full-scale version of the model if satisfaction has already been attained. Analyze. It is not impossible to encounter problems at the evaluation stage even if the model has been into several tests. At this stage, the results of the tests in the small version and full-scale version are thoroughly examined. This is to make sure that the output cells give the accurate answers and inadequacies are being revealed. If

Comparing Narrative of the Life of Frederick Douglass, an American Slav

Comparing Narrative of the Life of Frederick Douglass, an American Slave and Incidents in the Life of a Slave Girl What provokes a person to write about his or her life? What motivates us to read it? Moreover, do men and women tell their life story in the same way? The answers may vary depending on the person who answers the questions. However, one may suggest a reader elects to read an autobiography because there is an interest. This interest allows the reader to draw from the narrator's experience and to gain understanding from the experience. When the reader involves him/herself in the experience, the reader encounters what is known and felt by the narrator. The encounter may provide the reader an opportunity to explore a time and place long past. Reading the narratives of Frederick Douglass and Harriet Jacobs, one identifies a period when the slave's voice begins to emerge. Douglass and Jacobs emerge during the American Renaissance period. During this period, society struggles with the abolishment of slavery and women's rights. Douglass and Jacobs' narratives awaken society to the atrocities of slavery confirmed by their personal experiences. The American Renaissance, distinguished as an intellectual and artistic period, now includes, among others, Douglass and Jacobs brutal historical accounts. Douglass and Jacobs' narrative presence represents the voice slaves who desire freedom from bondage. In Trudy Mercer's "Representative Woman: Harriet Jacobs and the Incidents in the Life of a Slave Girl," she suggests both narratives work as propaganda: The slave narratives of pre-Civil War America may exemplify the earliest and most dramatic uses of the "personal as political," and the sharing of experiences ... ... the Autobiographies of Frederick Douglass and Harriet Jacobs." Melus. 22.4 (Winter 1997): 91-108. 16 April 2002 http://relayweb.hwwilsonweb.com/cgi-bin/webclient.pl?sp.usernumber.p=513630&url=yes&sp.nextform=show. Douglass, Frederick. "Narrative of the Life of Frederick Douglass, an American Slave." The Heath Anthology of American Literature. Ed. Paul Laughter. Boston: Houghton Mifflin Company, 2002. 1871-1880. Jacobs, Harriet Ann. "Incidents in the Life of a Slave Girl." The Heath Anthology of American Literature. Ed. Paul Lauter. Boston: Houghton Mifflin Company, 2002. 1962-1985. McFreely, William S. Frederick Douglass. New York: W. W. Norton & Company, 1991. Mercer, Trudy. Harriet Ann Jacobs Author of Incidents in the Life of a Slave Girl. "Representative Woman: Harriet Jacobs and Incidents in the Life of a Slave Girl." 16 April 2002.

Coin Opreated Vending Machine Based on Microcontroller

average vending machines are commonplace at railway stations, airports, fast-food restaurants and even in companies. Press a switch and the machine delivers a cup of your favorite drink. This looks quite a simple operation but has a very complex logic behind it: It involves use of twelve precision timers and four counters apart from physical devices like display, solenoid and motor to deliver water and premixed tea/coffee/soup powder in exact quantity for better taste and in exact sequence.This has become possible because of the use of micro controllers, which allow compact size, higher reliability, lower cost and multiple functionalists. This tea/coffee/soup vending machine controller uses Free-scale latest AT89S52   micro controller chip. The controller is programmable and user friendly. You can set the quantity of the beverages through a button switch provided on the front panel of the controller as per your requirements. Thus, cups of any size can be filled at any time. But you can insert a 10RS.Coin in the system then is working. For human beings, recognizing if a coin is real is pretty easy. We can look at the coin, weigh it in our hand, feel the temperature, listen to it hit the floor, etc. If someone handed you a coin replica made of plastic, you would immediately know it is fake even if it looked authentic to your eyes. If someone handed you a blank steel slug, it would obviously be â€Å"not a coin† because it wouldn’t look like a coin at all. What we take for granted as humans is not so easy for a vending machine.A vending machine needs a relatively inexpensive way to detect if a coin is real. Circuit Diagram: Block Diagram: http://ayusdumaru. blogspot. in/p/vending-machine. html http://www. docstoc. com/docs/134527341/Coin-operated-vending-machine http://www. scribd. com/doc/13916969/Ece-10-Documentation-Vending-Machine Be it schools, colleges or commercial establishments, vending machines, also known as automatic retailing, are ever ywhere. Most of the time, vending machines are used to sell beverages like tea, coffee and sodas, candies, snacks, gumballs, lottery tickets etc. o people. If you look at the history of vending machines, it is believed that the first such machine was actually invented way back in 215 BC by a Greek mathematician and used in Egyptian temples to dispense holy water! Thereafter, the first commercial vending machine was installed in 1880 in England, which was coin operated and sold postcards. It was only in the year 1888, that vending machine business made an entry into New York, America by way of the Thomas Adams Gum Company, which installed these machines at the subway platforms in New York City and sold gum.After that, there has been a no looking back, with everything, right from postcards, cigarettes, sodas, snacks, being provided through them to the customers, with just the push of a button! People would have thought that there can be nothing as convenient as these machines, but now , looking at what the vending machines of the future promise, this thinking will certainly get changed. Let us know something interesting about the future vending machines. Machines that Recognizes Age and Sex!Believe it or not, but there are vending machines installed at a Station in Tokyo, Japan, which can actually recognize a person's age and sex and suggest options accordingly. They have inbuilt cameras which recognize the activities taking place outside the machine. This machine comes with a 47-inch touch panel display, instead of the push-button system which are the usual fare with vending machines. They are controlled by a centralized server, which are in turn monitored by the vending company. When a customer comes in this machine's vicinity, images of various drinks are displayed on the screen.The machine will sense the customer's age and sex and then recommend a few drinks according to that. Also, if the customer wants some more information on a particular drink, such as it s nutritional information, they can actually zoom in and get it! These machines are godsend for marketers as when nobody is within a ten foot radius of these machines, their screens display advertisements! No More Credit Cards! A Massachusetts company who is into manufacturing vending machines, proclaims that soon there will be biometric vending machines introduced in the market.These biometric machines will recognize a person through his fingerprints. Through these customers can actually connect a credit card to the imprint of their thumb! The Massachusetts company predicts that such machines, which make the customers feel engaged will be the new future of vending machines. There are also some talks going around that certain vending machines are being manufactured and tested which will allow retinal scans of the customers. The customers will thus be recognized through their retinas and thereafter, charged for their vending machine purchases.A very useful feature of these vending ma chines, for companies who have installed them, is that they will come with Ethernet connections. This will enable them to recognize real fast when the machine needs to be re-stocked. Also, if the machine is somehow not working properly due to a coin being stuck in it, the monitors will report it immediately and the same fault can be corrected within no time. It is believed that these machines will get installed within the next one year. Looking at their benefits, they are indeed a â€Å"win-win† for customers, companies as well as advertisers!Read more at Buzzle:  http://www. buzzle. com/articles/vending-machines-of-the-future. html The Advantages and Disadvantages of Vending  Machines Vending machines are the most easy to use produce of the recent years. A cashier is ultimately unnecessary when it comes to vending machines, and yet it delivers food of all sorts. All you have to do is to fill the coin slot with the right amount of money, press the button according to what you desire to obtain, and then it comes right out of the machine. Pressing some button is all that it takes for you to gain satisfaction whenever you are hungry.It was already several decades back when the concept of vending machines came to life; it was when a mathematician put a coin in a machine slot, which eventually handed out water. During the industrial era, the use of vending machines have been taken advantaged by the public for the reason that these machines were already positioned in universities, hallways, and in workplaces. It is for the reason that  vending machines  provide you with your necessities almost instantly, that people consider it as a very much reliable choice.Not all people think of that, unfortunately; there are those who consider vending machines as tools that let you waste your hard-earned money to its costly products. People also are indeed dreadful when the item that they want to purchase gets stuck in the machine. This further proves that vending machines can both be beneficial and a waste of time for some people. The greatest benefit of these vending machines is that they are very versatile and convenient. When you find yourself in the middle of closed shops, with a hungry stomach, a vending machine can really come in handy.When you do not have the time in your hands, and you really need something to eat, these vending machines can be the sole answer to your problems. When you talk about vending machines, costly items always come with it, making this one of its major disadvantages. Compared to items being sold in other stores, those items that are on vending machines are way on the high-priced spectrum. Therefore, if you want to, then do not stop yourself from spending so much. Another disadvantage is the harmful snacks that they offer.Teenagers almost always patronize these unhealthy snacks that are constantly available in vending machines. Studies have shown that a great deal of foods and beverages in these machines are low in nutritional values. After knowing the different advantages and disadvantages of  vending machines, only you can make the final decision whether or not you still want to continue using it. Some people may have conflicting ideas when this topic arises. Nevertheless, what matters most is that you learn to stand on what you believe in. Besides, these machines have been designed to increase our comfort, with no other harm intended.

Coca Cola s Responsibility Of Human Rights Violations

Coca-Cola’s responsibilities include remaining respectful of all cultures and their laws and traditions, maintaining their ethics and values, while being accountable for their actions. They should offer compliance and social good as required by law, yet extends farther than their own interests. Utilitarianism also comes to mind. The company is responsible to society as a whole. Unfortunately, transnational corporations do not seem to be accountable to anyone. In this case, Coca-Cola is responsible to civil society as well as governmental obligation. Approaching business with an operational point of view is seen as a more acceptable method. The company’s responsibility to society is that their ethical framework should be a balance between sustainability and that which benefits society collectively. Whether or not Coca-Cola should support bottlers accused of human rights violations is a tricky question. On one hand, there is a definite history of horrific crimes taking place in some of the plants with which they are affiliated. The findings which were determined by the Cal-Safety Workplace Assessment Colombia (CSCC), was quite telling, since the workers did not appear to be fearful in any way. The CSCC also reported that they did have a few serious concerns. If these concerns do not correlate with human rights violations or any more critical violations, then Coca-Cola should continue to support the bottlers. However, the CSCC was criticized for its prior history ofShow MoreRelatedEthics And Product Consumption Of Coca Cola1320 Words   |  6 Pageshonesty, 4) fairness, 5) responsibility and 6) respect. All these components separately play a significant part in the marketing code. Understanding how each element pertains individually and collectively to the success of a busines s can prove crucial to any organization longevity. 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