Xbox Product Services Innovation Assessment - Free Essay Example

Sample details Pages: 6 Words: 1901 Downloads: 3 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Product Services Innovation Table of Contents Xbox Kinect Table of Contents Product Background and History Background Vision/Goals Product Portfolio Milestones and Important Events Scenario Analysis New Product or Innovative Description Market Description and Position Comparison with Competitors Current Competitive Strategy/Outcomes Summary References Don’t waste time! Our writers will create an original "Xbox Product Services Innovation Assessment" essay for you Create order Product Background and History Background Microsoft created and owns Xbox the famous video gaming brand, the brand has a line of different video game consoles. The Xbox brand, also offers applications (games), streaming services, and Xbox Live which is an online service. Microsoft first introduced Xbox on the 15th of November 2001 in the United States. Microsoft is proud to have the first video gaming console to be offered via an American company After the American company Atari Jaguar stopped it sales in 1996. Xbox sold 24 million units by the end of 10th of May 2006. Xbox 360 was the second console to be developed by Microsoft, and was launched in 2005, and sold more than 77.1 million units all over the world, by the end of 18th of April 2013. Xbox One, Microsoft latest console was released on 21st of May 2013. The Xbox One was launched into 21 markets, and was released in China on 29th of September 2014. Phil Spencer is the new head of Xbox after succeeding Marc Whitten by the end of March 2014. Kinect is a motion sensing controller free device developed and distributed by Microsoft. This device works in connection with Microsofts gaming console, Xbox one to heighten the gaming experience. The device began as a necessary part of Xbox One but later was made an optimal device. Additionally the device is being planned to work with Windows PCà ¢Ã¢â€š ¬Ã¢â€ž ¢s also. Gamers can connect the Kinect device to their gaming systems and enjoy a controller free experience. Kinect was bunched in July 2010 with a 500 dollar budget. Microsoft sold 10 million devices in the first year which made it the fastest selling consumer device (Stevens 2011). Kinect has been imbedded with a camera, microphone and depth sensor which enables facial recognition, gesture recognition and voice recognition. The device can track two active players along with four additional people who come in the periphery of the devices vision (Schramm 2010).The device is exposed to direct competition with other motion controllers in t he market such as Play Station Eye, PlayStation Camera and Wii Remote Plus (Greenwald 2010). Kinect Design Figure 1, source: (https://www.xbox.com/en-IN/Kinect) Inside Kinect Figure 2, source: (https://www.xbox.com/en-IN/Kinect) Vision/Goals The vision of Microsoft, Kinects developer, is to enable people and businesses throughout the world to realize their full potential, this is achieved by infusing technology which is accessible to people of all ages and abilities (Microsoft 2014). Microsofts Kinect is specifically focused on not just gamers but also people with impairments and disabilities Product Portfolio Kinects developer, Microsoft has a very strong product portfolio. The company develops and distributes both hardware and software products. The companys software products includes Microsoft Windows, Microsoft Office suite, Internet Explorer, Microsoft Azure etc. The companys hardware products include Xbox game consoles, Kinect and Microsoft Surface tablet. Milestones and Important Events Microsoft began working on its Kinect in 2008 after discussing the possibility of a hands free console with Apples CEO, Steve Jobs at a conference In 2009, the company officially announced its motion sensing device project as Project Natal at its annual E3 conference. The company showed a small presentation of the project and announced that certain game developers would be getting the development kits for the project to develop games (Lowensohn 2011). In May 2010, Kinect was launched in North America with an advertising budget of 500 million dollars. The company employed the use of different mediums including print ads, commercials and cereal box advertisements to promote Kinect. The company also organized a midnight bunch event on Times Square where Kinect games and T-shirts were distributed to the audience. In the coming months, the products was launched across different countries globally including Australia and Japan. The company revealed that it had sold 8 million Kinect products in just one year. In July 2011, the company expressed its intention to launch Kinect on a Windows PC. Scenario Analysis New Product or Innovative Description Usually when an innovative product enters into the market, it is quite difficult to predict the success of the products because the need or want for the product is not created among the customers. The company faces a challenging task to make the customers want the product (Bennet Cooper. 1981). The success rate of innovative products is only 25% which shows that not all innovative products are readily accepted in the market (Evanschitzky, et al. 2012). In the case of Kinect, Microsoft did not face many challenges. This was mainly because the company has a strong brand image and is considered to be the leading technology provider globally. The company is associated with bunching the most innovative products and this credibility was automatically extended to Kinect. Kinect was an innovative product. Even though there are other motion sensing devices in the market, they do not quite match with Kinect in terms of their technological advancement. Kinect is a hands free motion sensin g device while the rest of the devices that are paired with other gaming consoles require gamers to hold a controller. Microsoft is also working on the device in order to make it compatible with Windows. This would considerably increase the market for the device and at the same time, position it above the competition. When the device would become compatible with Windows, it would be particularly helpful for people with disabilities since the device transmits gestures and motions onto the television or the computer. Since Windows is still the most popular operating system, the compatibility of Kinect and Windows would considerably increase the reach of the product. Market Description and Position In the recent years, the market for technological products has become mature and saturated. This has resulted in increase in products, a wider range of product lines, more frequent up gradations. Companies have also begun to offer differentiated products in order to remain ahead of the competition (Sanchez, 2003). The same is true for Kinects market. Even though Kinect was an innovative product, it soon began to face competition as similar products began to emerge in the market. Microsoft is also aware that the advantage that it enjoys over Kinect may not remain long as the market is quite volatile. Therefore, the company is working on upgrading the product so that it becomes compatible with Windows operating system. The market for technological products is growing saturated. The market has now entered its growth stage which is characterized by increased competition and also increased demand for such products. Soon the product will enter the maturity stage where demand was becom e stable and market saturation would reach the highest level. In such conditions the company has to ensure that it is able to offer differentiated products in the market. With Kinect, Microsoft has the advantage in the market. Comparison with Competitors Competitor Analysis is crucial for the success of a product in the market since it allows the company to evaluate the positioning for its products (Bergen Peteref 2002). In terms of Kinect. Microsoft is facing competition from two main companies. Sony and Nintendo. The device Kinect is currently compatible with Microsofts gaming console, Xbox. Both Sony and Nintendo also have their own motion sensing device which is compatible with Microsoft Xbox: Kinect gaming console. Sonys motion sensing device is PlayStation Move while Nintendo sells its device under the brand name of Nintendo Wii. PlayStation Move Figure 3, source: (https://asia.playstation.com/move/sg/img/image0.jpg) The biggest advantage that Kinect has over is competitors is that it is hands free. Using gesture recognition, facial recognition and motion recognition, the motion sensing device senses the playersà ¢Ã¢â€š ¬Ã¢â€ž ¢ actions and sends the required message to the gaming console. In the case of bot h Wii and Move, they come with hand held devices which players have to hold and move to correspond with the action required. The biggest disadvantage that Kinect has over its competition is that its space requirement make it difficult for gamers to practically use it. When gamers use Kinect in connection with Xbox, they have to make room in front of their TV screen to enact their motions and gestures. This makes it difficult for gamers living in studio apartment to use the device without any impediment. Nintendo Wii offers the best advantage in this case since gamers only have to hold the sensing device to translate the required motions in the game. PlayStation Move also have a certain disadvantage because it required gamers to install an additional camera in order to use the device (Ackerman Stein 2010). Other than this, the devices offer many of the same standard features. Both PlayStation Move and Kinect have a resolution of 1080 pixels but the resolution of Wii is much le ss, 480 pixels. PlayStation Move and Kinect offer built-in battery chargers, image and head tracking devices, voice recognition feature and microphones. Current Competitive Strategy/Outcomes Since Kinect was an innovative product, Microsoft worked on creating demand for the product. They used a 500 million dollar advertising budget to create hype for the product. Along with this Microsoft used its Xbox success to sell the innovative product. They made Kinect compatible with Microsofts latest Xbox series, Xbox One. Kinect device was necessary in order to use Xbox One and thus consumers were forced to buy Kinect. However, this strategy did not achieve the expected results since gamers began to shift towards competitor product since buying Kinect with Xbox One made the package more expensive and Kinects space limitation further decreased interest of the consumers (Callahatn 2014). Later, Microsoft realized its mistake and made Kinect optional rather than compulsory (Leadbutter 2014) Summary Kinect is a motion sensing device released by Microsoft in 2010. This device offers gaming consumers the advantage of enjoying a game without a controller. Microsoft, a credible name in the technology industry, released the product with an advertising budget of 500 million dollars and to boost sales made it compulsory with Xboxs latest game console, Xbox One. Even though the product offered the advantage of a completely hands free gaming experience, the strategy failed since Xbox Ones sales decreased. Despite the failure of strategy, Kinect sold 10 million products in its first year which is quite big for an innovative product. Microsoft is also working on expanding the reach of Kinect by making it compatible with Windows operating system. References Ackerman, D. and Stein, S. 2010, Motion control shoot-out: Xbox 360 Kinect vs. PlayStation Move vs. Nintendo Wii Remote Plus, Retrieved from https://www.cnet.com/news/motion-control-shoot-out-xbox-360-kinect-vs-playstation-move-vs-nintendo-wii-remote-plus/ Bennett, R. C., Cooper, R. G. (1981). The misuse of marketing: an American tragedy.Business Horizons,Vol. 24(6), pp. 51-61. Bergen, M. and Peterf, M. 2002, Competitor Identification and Competitor Analysis: A Broad-Based Managerial Approach, Managerial And Decision Economics, Vol. 23, pp. 157à ¢Ã¢â€š ¬Ã¢â‚¬Å"169 Callaham, J., 2014, The Xbox One-Kinect strategy didnt work, and now Microsoft (sort of) agrees, Retrieved from https://www.neowin.net/news/the-xbox-one-kinect-strategy-didnt-work-and-now-microsoft-sort-of-agrees Evanschitzky, H., 2012, Success Factors of Product Innovation: An Updated Meta-Analysis, Journal of Product Innovation Management, Volume 29,Issue Supplement S1,pages 21à ¢Ã¢â€š ¬Ã¢â‚¬Å"37, Gree nwald, W., 2010, Kinect vs. PlayStation Move vs. Wii: Motion-Control Showdown, Retrieved from https://www.pcmag.com/article2/0,2817,2372244,00.asp Leadbutter, R. 2014, Why Xbox Ones ambitious media strategy failed, Retrieved from https://www.eurogamer.net/articles/digitalfoundry-2014-why-xbox-ones-media-strategy-failed Lowensohen, J. 2011, Timeline: A look back at Kinects history, Retrieved from https://www.cnet.com/news/timeline-a-look-back-at-kinects-history/ 4490917 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 4490715 44907283/20/20151 | Page

Women s Influence On The Field Of Psychology - 864 Words

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Outsourcing Vendors

Question: Discuss about the Outsourcing Vendors. Answer: Verkuil, P. (2007).Outsourcing sovereignty. New York: Cambridge University Press. Introduction Outsourcing of assets seems like an appealing proposition, which hand-over sophisticated Information Technology assets to the specialized organizations, and help them to achieve best results at very low cost. IT Outsourcing is defined deifferently by different scholars and researchers. Outsourcing vendors are commited to provide best physical services as well as Human Resource services connected with the particular segment of the Information Technology infrastructure in the organization. Whenever the third party sellers or vendors are liable for managing and controlling of organizations IT segments on behalf of the customers, this procedure is known as Outsourcing. Information Technology Outsourcing implies handing the management of IT systems as well as IT services of an organization by any third party vendor. Therefore outsourcing includes the exchange of different responsibilties regarding the actions of the organization, service supplier of the concurred services for the IT secto r of industry. This study includes the research about the topic Vendors and suppliers of outsourcing need no attention. Vendors need no Consideration! They our Co-Workers Vendors require no attention or consideration! They are our co-workers. I don't accept this statement, as vendors are likewise most important part of the organization as well as they are additionally working for an organization no matter whether it is for medium-sized project or for any large project.Vendors along with their co-workers require to cooperate with each other, need to work together as well as surely have a mutual understanding with each other. Organizations should comprehend the requirements and necessities of the vendors (Alexandrova, 2015) . Appropriate Relationship with the Vendors A better relationship can surely work between a client and an outsourcing vendor. Not every client wants to mate up with the vendors. So the factor is that if your vendors arent providing you assets or software which enhance the quality, diminish the defects as well as cut down the expenses doesnt necessarily imply that they are not good vendors (Aubert, 2002). So, in any case, one needs a more tightly working association with the outsourcing vendors for effective functioning let them clearly know about your needs. You might also drop an indication that the individuals who dont prefer to work on any project with you might see a few of their requests being occupied by the individuals who agree to work on such projects (Beladi, Chakrabarti and Marjit, 2011). Vendor Management Managing the outsourcing vendor's connections without any specialized software as well as without any staff expertise it is troublesome and might be expensive. Lack of vendors management make it difficult to provide tight working edges, managing administrative changes, dealing with various risk levels and concerns, paying attention to the lender, individual proprietor prerequisites, as well as guarding the leading business against all the undesirable factors (Beulen, Ribbers and Roos, 2006). It is assessed that the cost of any outsourcing vendor is $250 to manage the IT sector internally and it is difficult for the vendor to work on such low cost.Therefore, Vendor management is an essential factor for building a suitable connection between outsourcing vendorsnd clients. Whether you include a vendor by any mode for instance by RFP procedure or from any other procedure. You as well as the vendor need to build-up the agreeable way in which you and outsourcing vendors both can work effec tively with each other. In spite of the fact that you and outsourcing vendors can't regard each other as good as both of you have to done then there is a need to make a management rule for the vendors (Burnett, 2009). At last, your desires are also similar with the vendors desires, so you need to follow or go through all the procedures as the vendors do. This might include the specifications of requirements, hazard, implementation planning, as well as scheduling of the services. https://www.cio.com/article/2951805/out 1 There are numerous outsourcing vendors which are not fit for outsourcing. As they come in numerous difficult types and shapes (Chakravarty, 2014). There are a few high-level, and full-beneficial associations which are also exists for outsourcing. Settling on a brilliant decision among them requires strategizing to choose what kind of business you need to end-up and which merchant has the ability to help you to satisfy your objectives and enhance the corporate main concern. Outsourcing includes getting work from an outer firm which has restricted learning about the client's interior procedures and operations. Consequently, a client needs to pay attention on specific contemplations, besides from selecting the right merchant, to make outsourcing progress (Desai, 2009). Need to Concentrate on the Vendors Administration Your suppliers are basic to your achievement in the business sector and your benefits; they're at the heart of large portions of your association's procedures and exercises. In any case, you would not consider that the vendors are not vital to deal with your associations. Previously, it was essential for the IT division to purchase best products and administration. But, now, it is not considered as a piece of your general business system. To get the best esteem for your cash, you ought to take a key way to deal proficiently with your suppliers. Doing this you will have a bunch of gainful impacts (Duliskovich, 2005). Sadly, nowadays vendor administration doesn't broadly executed in the business world. You may not genuinely comprehend the focal points you'll get from supplier relationship administration. Vendor Management Benefits Relieve Risks: To viably minimize the suppliers dangers, difficult operations, unanticipated cost suggestions, or administrative consistency, you require expanded permeability of the vendors. Merchant administration can track your suppliers and give the information you have to recognize supplier hazards so you can find a way to alleviate them, or pick the best seller for the organization. You can without much of a stretch confirm supplier data, for example, capabilities and confirmations, track execution, and even investigate the supplier's financials to get a more extensive photo of their danger level keeping in mind the end goal to secure your association (Halvey and Melby, 2006). Upgrade Performance: When you have a supplier dynamic in your merchant administration framework, you can track and measure execution against the agreement to guarantee that the organization is addressing your needs and confirming your necessities. This will empower you to guarantee ideal execution. The information you get from following execution can flag challenges before they get to the issues and distinguish regions that may require upgrades. Diminish Costs: When you have expanded deceivability, you can see imperceptible costs that you can then better control to save money on expenses. Furthermore, having solid associations with your suppliers, because of successful methods and procedures on account of seller administration, can help you to arrange better rates and have entry to rebates and motivations that can build your overall revenue (Khan, 2012). Make very Loyal Relationships: Great merchants are difficult to find. In case you're working with fantastic suppliers, you ought to do all that you can to fortify your associations with them keeping in mind the end goal to assemble steadfastness. With powerful supplier administration, you can guarantee efficiencies that lead to smooth procedures, which can help you construct the devotion you have to keep your awesome suppliers as a feature of your store network for the long haul. Increment Administrative Efficiencies: Your merchant administration project can essentially drive regulatory efficiencies. As a focal center point for seller expert information and record keeping, this project can eliminate duplication of information, loss of agreements and other data, authoritative work expenses, and blunders. Having one focal spot for the majority of your seller information can help you deal with your associations with uplifted productivity, which your suppliers will appreciate. Increment On-boarding Speed: The time and assets it takes to installed new sellers can back off your efficiency and cost you cash. In any case, with supplier administration, it's a breeze to acquire all important merchant data, for example, bank points of interest, ability data, administrative information, and limit subtle elements and info it into the framework in a quick and blunder free path for endorsement (Kim, Chen and Aiken, 2005). The faster you can locally available your sellers, the snappier you can travel through the obtainment procedure and get your merchandise or administrations so you can put them to utilize. Ensure Brand: Your organization's image holds a great deal of quality. You would prefer not to stain it because of the activities of an amateurish or untrustworthy merchant. A supplier administration system can give you the data you need, for example, a supplier's social and ecological benchmarks, to decrease your danger of a genuine episode originating from a merchant's activities. Building Relationship as well as Guidelines for the Outsourcing Vendors Build associations with the key outsourcing vendors personnel. Although organization wants them to give complete respect to their internal protocols then there is a need that organization also do the same thing for them as well and respect outsourcing vendors in all aspects. You need to completely understand the specific role of vendors different players and give them priority accordingly. For instance, the technical member is a great individual to discuss every bit as well as bytes of the IT software and service (Multiple Objectives and Outsourcing Contracts in IT Outsourcing, 2015). Therefore there is no need to make him/her feel responsible for the different business issues you face.The salesperson assigned by the vendor is liable to handle such issues, but for delivery schedules of software and services you need to consult with your respective project manager assigned by the vendor. Going to the wrong individual with the wrong issue surely become a barrier to making an effective relationship between the Vendor and the client. If the outsourcing vendors team is different for you, it is suitable for you to inquire about each issue and which is handled by whom. Establish the best relationship with vendors and provide them with your feedback about any issue you faced with them (Verkuil, 2007). Benefits of Strong Relationship with Vendors Opportune Delivery of Quality Materials: For you to complete your quote as well as to give fantastic service to clients, you require the things to be done on time. What is great if you have a brilliant relationship with your vendors and they will surely prioritize you and deliver specific software and assets very quickly. Moreover, they will ensure that you get the best merchandise (Osei-Bryson and Ngwenyama, 2006). Smooth Sailing Production: It is difficult to begin the generation stage when you have all that you require. Furthermore, since you're guaranteed that the crude material is of very high caliber, the danger that you require to stop generation or reject completed items, both of which result in lost income, is extraordinarily brought down. You'll surely meet your objective without trouble and will appreciate simpler restarts after office movement and other real changes to the organization (Santos and Silva, 2012). Customer Satisfaction: Another essential result is consumer loyalty. Since you can convey merchandise and administration on time as well as free from deformities, your clients will appreciate working with you. They will surely feel that their cash is surely well-spent. More Business from you: Consumer loyalty prompts more grounded marketing. By leaving the positive impact on clients, you're likewise telling them that you're a productive name on which they can depend on. This likewise gives them no motivation to work together. Since their content with your administration will completely stick around the additional outsourcing services. They can not bring something new for the clients. Saves your Company Money: Over the long haul, your business will have the capacity to spare cash. Surprising expenses happen when there are postpones or errors underway. That won't occur in the event that you have appropriate materials and convenient conveyance of merchandise (Schniederjans, Schniederjans, and Schniederjans, 2007). Conclusion This study concludes that in spite of the challenges the outsourcing is facing these days, the industry is growing at a rapid pace. Clients are expecting more and contenders are putting forth on an expanding scope of administrations over ventures. The immeasurable foundation require to convey the services progressively satisfying the organizations by fulfilling in-house IT requirements. But the long haul pattern towards the outsourcing shouldn't prompt organizations to grasp the methodology too promptly. In Information Technology, outsourcing conveys the procedure that includes more and more work and awakening to cut-down the expenses and immaculate the Information Technology integration. It is basic that outsourcing organizations setup the clear convention to both directions such as the necessities to the interior clients with the merchant and user and to administer the conveyance of the seller's item. References Alexandrova, M. (2015). Risk Factors in IT Outsourcing Partnerships: Vendors' Perspective.Global Business Review, 16(5), pp.747-759. Aubert, B. (2002).Characteristics of IT outsourcing contracts. MontreÃÅ' al: EÃÅ' cole des hautes eÃÅ' tudes commerciales, Groupe de recherche en systeÃÅ'â‚ ¬mes d'information. Beladi, H., Chakrabarti, A. and Marjit, S. (2011). North-South Outsourcing, Immigration, and Skilled Wages: Through the Lens of Incomplete Contracts.Review of Development Economics, 15(3), pp.417-428. Beulen, E., Ribbers, P. and Roos, J. (2006).Managing IT outsourcing. London: Routledge. Burnett, R. (2009).Outsourcing IT, the legal aspects. Farnham, England: Gower. Chakravarty, A., Grewal, R., Sarker, S. and Sambamurthy, V. (2014). Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing.Customer Needs and Solutions, 1(1), pp.11-22. Desai, J. (2009).IT outsourcing contracts. Ely, U.K.: IT Governance Pub. Duliskovich, T. (2005). Outsourcing imaging library: The Achilles heal for PACS vendors.International Congress Series, 1281, p.1387. Halvey, J. and Melby, B. 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Schniederjans, M., Schniederjans, A. and Schniederjans, D. (2007).Outsourcing management information systems. Hershey, PA: Idea Group Pub. Bibliography Alexandrova, M. (2015). Risk Factors in IT Outsourcing Partnerships: Vendors' Perspective.Global Business Review, 16(5), pp.747-759. Aubert, B. (2002).Characteristics of IT outsourcing contracts. MontreÃÅ' al: EÃÅ' cole des hautes eÃÅ' tudes commerciales, Groupe de recherche en systeÃÅ'â‚ ¬mes d'information. Beladi, H., Chakrabarti, A. and Marjit, S. (2011). North-South Outsourcing, Immigration, and Skilled Wages: Through the Lens of Incomplete Contracts.Review of Development Economics, 15(3), pp.417-428. Beulen, E., Ribbers, P. and Roos, J. (2006).Managing IT outsourcing. London: Routledge. Burnett, R. (2009).Outsourcing IT, the legal aspects. Farnham, England: Gower. Chakravarty, A., Grewal, R., Sarker, S. and Sambamurthy, V. (2014). 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